While "production halts" and "layoffs" cast shadows over Dongguan's 3C industry, one figure stands out remarkably: 2.18 billion yuan. This represents Aohai Technology's revenue for the first half of this year, not only setting a historical record but also achieving over 50% net profit growth. In an environment where the industry generally struggles with sluggish growth, how did this power storage and charging specialist achieve such counter-trend success?
The Power Behind the Growth
Aohai Technology, the Dongguan-based 3C giant, has focused on R&D and manufacturing of power storage and charging products for 18 years. Its product portfolio spans from chargers and power adapters to power batteries, energy storage systems, and new energy vehicle charging piles—covering nearly all mobile power application fields. From smartphones to smart homes, from AI devices to new energy vehicles, Aohai's products are ubiquitous.
Client-Centric Approach: From Mobile Giants to Cross-Border E-Commerce
Aohai's client roster reads like a who's-who of the industry: mobile leaders like Xiaomi and Vivo share space with cross-border e-commerce stars such as Ugreen and Apeman. This success stems not only from its strong ODM capabilities but also from its own brand's outstanding performance on platforms like Amazon. With robust product quality and refined operations, some of Aohai's charging products even compete successfully against its clients' brands on Amazon.
Strategic Focus and Expansion
Aohai's success results from long-term accumulation and strategic planning. For eighteen years, the company has maintained focus on the power storage industry while achieving leadership in mobile phone chargers. Through continuous product line expansion, Aohai has successfully entered IoT, PC, power tools, data centers, and consumer branding sectors. Strategic acquisitions have further positioned the company in new energy vehicles and photovoltaic sectors, opening broad development prospects.
Public data shows Aohai sold 215 million chargers as early as 2019. Today, supported by five global manufacturing bases in Dongguan, Wuhan, Jiangxi, India, and Indonesia, its annual shipment volume exceeds 300 million units—demonstrating both production capacity and market leadership.
Financial Performance: Dual Growth
In the first half of this year, Aohai reported 2.18 billion yuan in revenue (16.97% year-on-year growth) and 246 million yuan in net profit attributable to shareholders (51.37% growth). These impressive results stand out particularly against the challenging backdrop facing the 3C industry.
The Premium Product Model: Focus, Depth, Excellence
Aohai's strategy exemplifies focus and depth. Over more than a decade, the company perfected mobile "charging"—a seemingly simple field—then expanded into smart homes and new energy vehicles. This approach offers valuable lessons for premium model sellers focusing on select categories and treating cross-border e-commerce as a long-term endeavor.
Product as King: Sustainable Competitive Edge
In increasingly competitive cross-border e-commerce markets, product strength reigns supreme. The most successful sellers and internationally competitive enterprises all invest heavily in product development and supply chain optimization. Developing true product manager thinking, establishing effective methodologies and standardized processes to avoid homogeneous competition and achieve sustainable growth in premium models remains crucial for every cross-border e-commerce seller.
Cultivating Product Manager Thinking
In premium cross-border e-commerce models, product managers play pivotal roles requiring market insight, product design capabilities, and supply chain management skills. Excellent product managers deeply understand user needs, translate them into product features, and coordinate supply chain resources to ensure timely, quality delivery.
Developing product manager thinking involves:
Market Research & User Analysis: Thoroughly understanding target markets and user needs through surveys, interviews, and data analysis.
Product Design & Prototyping: Creating competitive products based on user needs, with prototypes for testing.
Supply Chain Management & Quality Control: Building stable supply chains ensuring quality standards and on-time delivery.
Continuous Improvement: Tracking market performance, collecting feedback, and optimizing products to enhance user experience.
By cultivating product manager thinking, sellers can better seize market opportunities, develop competitive products, and stand out in crowded markets.