Amazon Enforces Seller Compliance with New Account Transfer Policy

Published: 01/04/2026
Account Transfer Compliance Operation Amazon
Amazon Europe launched a new account business transfer policy, allowing sellers to change the legal entity of their accounts and achieve compliant operations. The process involves signing a transfer agreement, account verification, and document submission, aiming to address account risks arising from legal entity changes and provide security for sellers. Compliance is an inevitable trend in cross-border e-commerce, and sellers should actively respond to it. This policy helps sellers maintain operational continuity while adhering to European regulations.
Amazon Enforces Seller Compliance with New Account Transfer Policy

For Amazon sellers, few concerns loom larger than account security—particularly for those operating stores where the legal entity differs from the actual operator. This discrepancy has long represented a persistent risk. Amazon's newly launched Account Ownership Transfer policy aims to address this vulnerability by providing a compliant pathway for legal entity changes.

Amazon's Account Ownership Transfer Policy Explained

Amazon's European marketplace recently introduced a new "Account Ownership Transfer" feature, accessible through the "Settings" → "Account Information" page. This functionality enables sellers to initiate legal entity changes, transferring account ownership to new entities while maintaining compliance with Amazon's requirements.

Step-by-Step Transfer Process

  1. Transfer Agreement: Both current and new legal entities must jointly sign a transfer agreement acknowledging Amazon's terms and conditions.
  2. Account Verification: The new legal entity undergoes Amazon's verification process to confirm identity and qualifications.
  3. Document Submission: Sellers may need to provide documentation for the new entity, such as business licenses or tax registration certificates.
  4. Temporary Suspension: During the transition, seller listings become temporarily unavailable and payment functions are suspended.
  5. Transfer Completion: Upon successful verification, payment processing transfers to the new entity, which then assumes full account control.

Policy Implications for Sellers

This policy primarily benefits accounts where legal entities no longer align with actual operators due to circumstances like corporate restructuring or executive departures. By providing a compliant transfer mechanism, Amazon helps sellers mitigate account risks while maintaining business continuity. Verified accounts gain official recognition as compliant entities, offering sellers enhanced security assurances.

Key Considerations

Account ownership transfers constitute complex legal and financial procedures rather than simple administrative updates. Sellers should thoroughly review all applicable terms and prepare necessary documentation in advance. Specific requirements may vary by account type and region, making consultation with legal professionals advisable before initiating transfers.

Industry Outlook

Amazon's introduction of this policy reflects its commitment to compliant e-commerce operations. As cross-border trade continues evolving, regulatory compliance emerges as an industry imperative. Sellers must adapt proactively, adjusting operational strategies to ensure both account security and sustainable business growth.

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