Guide to Managing Douyin Shop Subaccounts Efficiently

Published: 01/04/2026
Douyin Shop Operation Sub-account Permission Management
This article details the creation process, permission configuration, and application of Douyin Shop sub-accounts, emphasizing their importance in refined operations. Through hierarchical authorization, merchants can improve team efficiency, ensure data security, and achieve more efficient store management. It covers how to set up sub-accounts, assign specific roles and permissions, and monitor their activities. Utilizing sub-accounts allows for better task delegation and accountability, ultimately leading to improved performance and reduced risk in managing the Douyin Shop.
Guide to Managing Douyin Shop Subaccounts Efficiently

As Douyin Shop operations become increasingly complex, many merchants face challenges with understaffing and disorganized management. The key to efficient operation lies in meticulous division of labor and permission management. This article examines the functionality and setup of Douyin Shop sub-accounts to enhance team collaboration and streamline store operations.

Many merchants often confuse three distinct account types: sub-accounts, authorized accounts, and official accounts. While authorized and official accounts represent TikTok accounts bound to the Douyin Shop for front-end activities like live streaming and content publishing, sub-accounts are internal management tools created and managed by the primary account within the Douyin Shop backend.

For instance, a sub-account dedicated to after-sales customer service would only have permissions to handle related matters without access to core store data or other functions. This distinction makes sub-accounts crucial for operational efficiency and security.

Core Functions of Douyin Shop Sub-Accounts

Sub-accounts serve as foundational elements for refined operations, offering several key benefits:

  • Hierarchical permission management: Assign specific operational permissions based on staff roles to prevent unauthorized actions and ensure data security.
  • Work efficiency enhancement: Divide store operations into specialized modules handled by different sub-accounts to improve professionalism and productivity.
  • Clear accountability: All sub-account activities are traceable, facilitating issue resolution and responsibility assignment.
  • Data protection: Restricted access permissions prevent exposure of sensitive information and reduce operational risks.

Step-by-Step Guide to Creating Sub-Accounts

The sub-account creation process requires careful execution:

  1. Access the backend: Log into the Douyin Shop management interface using the primary account.
  2. Navigate to sub-account management: Locate the "Store" option in the left navigation panel, expand it, and select "Sub-account Management."
  3. Create new account: Click the "New Account" button on the sub-account management page.
  4. Configure account details:
    • Select mobile number binding for easier employee access
    • Assign descriptive position titles (e.g., "Customer Service Specialist," "Operations Assistant")
    • Choose between existing position templates or create custom roles
  5. Customize permissions (for new positions):
    • Define clear position names and descriptions
    • Select reference positions with similar responsibilities as starting points
    • Configure specific permissions for order processing, after-sales service, product management, marketing, and data analysis
    • Enable Feige customer service permissions when relevant
    • Optionally link Feishu accounts for internal communication
    • Assign administrator status cautiously for trusted personnel only
  6. Finalize creation: Review all settings before clicking "Create" to complete the process.

Critical Considerations for Permission Configuration

Effective permission management requires adherence to several principles:

  • Principle of least privilege: Grant only the minimum permissions necessary for job functions.
  • Regular permission audits: Adjust permissions according to role changes and promptly deactivate accounts for departed employees.
  • Sensitive permission oversight: Strictly control access to financial, contractual, and channel management functions.
  • Template utilization: Leverage system-provided templates for common roles to streamline setup.
  • Custom permission combinations: Tailor permission sets to meet specific operational needs.

Restricted Sub-Account Permissions

Certain core functions remain exclusive to primary accounts:

  • Contract agreement management
  • Promotion channel configuration
  • Sub-account administration (creation/modification)
  • Store information modification (name, logo, credentials)
  • Official account binding/unbinding
  • Store closure

Sub-Account Access and Utilization

After creation, employees can access the Douyin Shop backend using their registered mobile numbers and perform tasks according to their assigned permissions. For example, sub-accounts with Feige permissions can handle after-sales inquiries through that platform.

Proper implementation of sub-accounts enables merchants to achieve operational precision, enhance team productivity, and safeguard business data - critical advantages in today's competitive e-commerce environment.

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