For years, premium A+ content features on Amazon—including video demonstrations and interactive displays—were largely reserved for top-tier sellers and the platform's own retail operations. That landscape is now changing as Amazon gradually extends these powerful tools to regular third-party merchants, potentially boosting conversion rates by over 20% according to company data.
The Power of Premium A+ Modules
Where standard A+ pages were limited to static images and text, the newly available premium modules transform product listings into dynamic showcases. Sellers report seeing a new "Premium A+" option appearing in their content management interfaces, unlocking advanced presentation formats including:
- Video-enhanced descriptions: Product tutorials, manufacturing processes, or feature demonstrations paired with optimized text content.
- Multi-image carousels: High-resolution galleries displaying products from multiple angles and usage scenarios.
- Comparison sliders: Interactive before/after or versus-competitor visual demonstrations.
- Hybrid media displays: Seamless integrations of video and still imagery for maximum visual impact.
Eligibility Requirements
Access to these premium tools isn't automatic. Amazon has established two key prerequisites:
- All ASINs in the seller's catalog must already have standard A+ content applied.
- The seller must have submitted at least 15 A+ content applications in the past 12 months, all successfully approved.
Amazon updates qualification status monthly. Sellers meeting both criteria should check their A+ dashboard at month's end for potential access.
Strategic Approaches for Smaller Sellers
Merchants with limited product lines can leverage Amazon's variation system to meet the 15-content threshold. By creating distinct A+ pages for each color, size, or style variation of a product, sellers can accumulate the required number of approved applications.
Time-Sensitive Opportunity
Currently available in Amazon's U.S. and European marketplaces, the premium A+ functionality remains in testing phases. Industry observers suggest the feature may transition to a paid model post-launch, making immediate adoption advantageous for qualified sellers.
As marketplace competition intensifies, enhanced product presentation becomes increasingly critical. These advanced A+ modules represent a significant opportunity for sellers to differentiate their listings and potentially capture greater market share through improved conversion rates.