I. Core Advantages of Wei Lao's Amazon Course
The cross-border e-commerce training program offered by Wei Lao has gained recognition for its practical approach and comprehensive curriculum. Key advantages include:
- Extensive Practical Experience: With six years of Amazon operation training experience, Wei Lao has conducted nearly 100 offline training sessions and industry conferences, training over 8,000 students.
- Strong Student Base and Reputation: The course has been offered for more than 190 sessions across different modules, including complete practical training (80 sessions), product selection (37 sessions), and CPC advertising (43 sessions).
- Practical and Actionable Content: The curriculum focuses on real-world Amazon operation needs, emphasizing case studies and immediately applicable techniques.
- Systematic Learning Approach: Covers all aspects of Amazon operations from account registration to FBA shipping, forming a complete knowledge framework.
II. Instructor Profile: Wei Lao's Expertise
Wei Lao, founder of the training institute, is an experienced cross-border e-commerce seller and author of the best-selling book "Amazon Cross-Border E-Commerce Operation Guide." Since 2015, he has published over 1,600 practical operation articles with more than 40 million reads, establishing himself as an authority in the field.
III. Key Operational Concepts
Wei Lao's book "Growth Flywheel: Essentials of Amazon Cross-Border E-Commerce Operations" has sold over 70,000 copies, ranking among the top five in its category. The book emphasizes:
- Platform knowledge and operational techniques
- Practical, easy-to-implement methods
- Numerous case studies demonstrating operational strategies
- The importance of adapting to Amazon's ever-changing rules while focusing on core success factors like product quality and customer service
IV. Course Structure and Content
The "Amazon Practical Operation Complete Course" has been conducted over 80 times and is considered an industry benchmark. Key features include:
- Practical content derived from real-world experience
- Comprehensive coverage of operational techniques
- Complete knowledge system covering all aspects of Amazon operations
The course attracts about one-third of students through referrals, demonstrating its effectiveness. Approximately 20% of participants travel from outside Guangdong province, indicating its strong reputation despite higher associated costs.
V. Detailed Curriculum Outline
The complete course covers essential topics for Amazon sellers at all levels, including:
- Account Registration: Step-by-step guidance on registration procedures and common pitfalls
- Policy Updates and Competitive Analysis: Understanding Amazon's evolving policies and market competition
- Payment Account Setup: Comparison of different payment methods and their advantages
- Seller Central Navigation: Detailed explanation of the backend interface and key performance indicators
- Account Risk Management: Multi-account operation precautions and prevention of account association
- Shipping Settings and Account Configuration: Optimal shipping cost strategies
- Customer Service Management: Email writing techniques and order/refund processing
- Listing Creation and Optimization: Strategies for creating high-conversion product listings
- Product Selection Methods: Systematic approaches to identifying profitable products
- Advanced CPC Advertising: Comprehensive advertising strategies across different product stages
- FBA Shipping Analysis: Detailed breakdown of FBA costs and operational benefits
- Case Studies: Real-world examples of successful product launches and operations
The course is designed for various types of sellers, from beginners to experienced operators looking to enhance their skills, as well as traditional manufacturers transitioning to e-commerce.