Imagine a future where one in every five packages delivered in Brazil comes from Shopee. This scenario, predicted by Goldman Sachs based on Shopee's rapid expansion in Latin America, could become reality by 2025. According to a recent report, Shopee has captured 5% of Brazil's e-commerce market since entering in 2019 and is projected to quadruple its share within four years. To achieve this ambitious goal, the company may invest up to $1.5 billion across Brazil and other Latin American markets.
Shopee Bets Big on Latin America
The report highlights Shopee's remarkable 2021 performance, with app downloads nearly doubling year-over-year, cementing its leadership in Southeast Asia while making significant inroads in Latin America and Europe. This aggressive expansion reflects Shopee's confidence in Latin America's untapped potential and its ambition to become a global e-commerce leader.
While Goldman Sachs analysts anticipate continued losses for Shopee in 2022, they emphasize the platform's long-term investment value in Latin America. Sustained investment could enable Shopee to significantly grow its market share and achieve profitability in coming years.
Lazada Launches Preferred Seller Program
Meanwhile, Southeast Asian e-commerce giant Lazada is implementing new initiatives to empower merchants and enhance user experience. Lazada Malaysia announced the May 1, 2022 launch of its Preferred Seller program, a voluntary initiative recognizing top-performing sellers.
Qualified sellers will receive special badges for increased visibility along with benefits including traffic support, shipping discounts, and search ranking priority. The program carries a 1% fee plus service tax, with Lazada committing to continuous performance monitoring to maintain program standards.
Amazon Expands Anti-Counterfeit Program
In brand protection developments, Amazon has made its Transparency program freely available to help combat counterfeit products. The initiative allows brands to apply unique barcodes to products or packaging for authentication purposes. New participants receive one year of free service before transitioning to paid enrollment.
eBay Adds Verified Warehouses
eBay has expanded its network of certified fulfillment centers, adding four new warehouses in the United States, United Kingdom, and Australia operated by various logistics providers. This expansion aims to improve cross-border delivery efficiency, reduce shipping costs, and enhance overall seller performance.