Many businesses have been enticed by Google Ads' rebate policies, dreaming of low-cost customer acquisition. However, reality often proves harsh. One seller's experience serves as a stark warning—within just ten days, their account faced two suspensions, and before they could even utilize their $500 rebate, the account was permanently disabled. What went wrong?
Account Suspension Immediately After Creation
The story begins on February 5th. Attracted by a $500 rebate offer for Chinese advertisers from November 2022, the seller promptly registered a Google Ads account. The process seemed smooth—the account was successfully created and loaded with $500. But just as they were about to set up conversion tracking, the account was abruptly suspended. This unexpected termination came before any ads were even launched.
After filing an appeal, the account was temporarily restored. However, when campaigns were activated over the weekend, the system appeared to malfunction, exhausting the daily budget of $95 in one go. The alarmed seller paused the ads to review settings. After confirming everything was correct, they resumed advertising—only to face a second, permanent suspension.
Unsuccessful Appeals and Google's Strict Policies
The seller submitted another appeal and made required website modifications, but Google's response was unequivocal: "After review, we've confirmed your account still violates Google Ads policies and won't be reactivated. Don't create new Google Ads accounts as they'll also be suspended. When we suspend a Google Ads account, the suspension applies to the account owner and any current or future associated accounts."
This meant not just losing one account, but being effectively blacklisted from Google Ads—a devastating blow for any business relying on digital advertising.
A Widespread Issue Among Advertisers
Further investigation revealed this wasn't an isolated case. Numerous advertisers on Reddit reported similar experiences—accounts suspended without clear explanation, unsuccessful appeals, and significant financial losses. These cases raise questions about potential gaps in Google's advertising policies or undisclosed enforcement practices.
Key Considerations for Google Ads Account Creation
To avoid similar pitfalls, businesses should consider these critical factors:
1. Thoroughly review Google Ads policies: This fundamental step ensures your website and ad content comply with all requirements, particularly for sensitive industries.
2. Avoid prohibited keywords: Google strictly prohibits keywords related to fraud, false advertising, or intellectual property infringement.
3. Maintain authentic website content: Google audits website content for accuracy. Avoid exaggerated claims or false promises.
4. Monitor ad quality scores: This metric significantly impacts ad ranking. Higher scores can reduce costs and improve performance.
5. Exercise caution with rebates: While attractive, rebate programs may carry hidden risks. Ensure full compliance alongside any promotional benefits.
6. Implement account security measures: Protect accounts with strong passwords and two-factor authentication to prevent unauthorized access.
7. Consult advertising professionals: For those unfamiliar with Google Ads policies or facing account issues, expert guidance can prove invaluable.
While Google Ads remains a powerful marketing tool, these cases demonstrate its potential risks. Only through comprehensive policy understanding and careful preparation can businesses effectively navigate this platform and achieve their marketing objectives.