Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Published: 01/06/2026
Amazon Assets Cross-border E-commerce Copyright Compliance
Amazon has partnered with Shutterstock to launch a free image library, providing sellers with a vast collection of compliant images. This addresses copyright issues, reduces operational costs, and helps sellers create more appealing product images, enhancing competitiveness in cross-border e-commerce. To access the library, log in to Seller Central, navigate to the advertising management page, select ad creatives, click on creative assets, and search for desired materials using keywords. This initiative simplifies sourcing high-quality, legally compliant images for Amazon sellers.
Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

In the competitive world of cross-border e-commerce, visual marketing often determines whether consumers stop to browse—or even make a purchase. A high-quality product image can be the deciding factor in a customer’s journey. However, behind these polished visuals lies a growing concern among sellers: the risk of copyright infringement. A single misstep could lead to costly legal disputes.

Now, Amazon has introduced a solution—a free image library for sellers, offering a vast collection of professionally curated visuals without the legal headaches. This initiative, developed in partnership with Shutterstock, provides sellers with access to over 20 million photos, illustrations, vectors, and videos, with 10,000 new images added daily. The library covers a wide range of categories, ensuring sellers can find suitable assets for various marketing needs.

More importantly, all images obtained through Amazon’s official channel come with full licensing rights, eliminating copyright risks and allowing sellers to focus on optimizing their product listings and advertising strategies.

How to Access Amazon’s Free Image Library

Sellers can follow these simple steps to utilize the resource:

  • Log in to Amazon Seller Central: Use your seller credentials to access the backend dashboard.
  • Navigate to Advertising: From the main menu, select the “Advertising” tab to enter the campaign management interface.
  • Select “Ad Creative”: Click on the “Ad Creative” option to explore available creative tools.
  • Access “Creative Assets”: Within the Ad Creative section, locate and click the “Creative Assets” button.
  • Find Free Professional Images: Look for the “Get Free Professional Images” link, which redirects to the Shutterstock library.
  • Search by Keywords: Use relevant keywords to quickly locate images that align with your product and marketing goals.

This new resource not only reduces operational costs for sellers but also ensures compliance with copyright regulations. By leveraging high-quality, legally cleared visuals, sellers can enhance their product presentations and drive better engagement—ultimately boosting their e-commerce success.

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