TikTok Shop has implemented significant policy changes that substantially raise the entry requirements for cross-border e-commerce sellers targeting the US and UK markets. The platform's latest regulations mark the end of its previous "wild growth" phase, shifting toward stricter qualification standards and compliance requirements.
1. Company Registration: Duration and Validity Requirements
The new rules mandate that all cross-border sellers applying for US and UK market access must possess valid company registration certificates from either mainland China or Hong Kong. Notably, companies must have been established for more than 60 days, and their registration certificates must maintain at least 90 days of remaining validity. This effectively bars sellers who attempt last-minute company registrations or those with expiring certificates from entering these markets.
2. Business Entity Restrictions: No Individual Sellers Allowed
TikTok Shop has tightened its eligibility criteria for business entities. Only enterprise entities headquartered in mainland China or Hong Kong qualify for US and UK market access. Individual businesses and sole proprietorships are temporarily excluded, while individual sellers are completely prohibited. This policy shift underscores TikTok Shop's strategic move toward institutionalized e-commerce operations as the standard for cross-border trade.
3. Compliance Screening: Zero Tolerance for Violations
The platform has enhanced its compliance review process. Applicants currently under investigation by trade or consumer protection authorities, or those with existing penalties, will be barred from registering as TikTok Shop sellers. This demonstrates the platform's uncompromising stance on business ethics and regulatory compliance, establishing legal operation as the fundamental requirement for market entry.
These policy updates serve as a clear signal to cross-border e-commerce operators that success on TikTok Shop now requires not only competitive products and innovative marketing, but also robust corporate credentials and strict compliance with regulations. Only well-established enterprises with comprehensive capabilities can truly thrive on TikTok Shop's international platform and earn recognition from both the market and consumers.