Cross-border sellers on Lazada Malaysia should take note of significant changes coming to the platform's commission structure that could substantially impact profitability. Starting August 1, 2025, the e-commerce platform will implement a revamped fee system designed to simplify seller costs.
The "All-Inclusive Rate" Model
The most notable change involves the introduction of an "all-inclusive rate" structure. This new approach bundles various previously separate fees—including activity discount vouchers, basic site-wide coin discounts, and free shipping services—into a single consolidated commission rate. Sellers will no longer need to pay these fees individually.
Variable Impact Across Seller Categories
The adjustments will affect different seller types and fulfillment methods differently:
For LazMall cross-border merchants: Direct shipping products will see commissions decrease from 18% to 17%, while overseas warehouse items receive a dramatic reduction from 16% to 10%. This significant cut for fulfillment center-based inventory could substantially improve margins for affected sellers.
Non-LazMall sellers: Those using direct shipping will benefit from a smaller reduction (17% to 16%), while overseas warehouse rates remain unchanged at 11.5%, though with consolidated service offerings that may provide indirect benefits.
Required Seller Actions
Sellers currently participating in the coin discount program must proactively adjust their contribution ratios through the Seller Center under "Marketing Center - Coin Discount Tool" to avoid potential financial impacts from the transition.
While these changes generally represent positive developments for most sellers—particularly LazMall merchants and those utilizing overseas warehouses—the actual effects will vary based on individual business models. In an increasingly competitive cross-border e-commerce environment, even marginal cost reductions can provide meaningful competitive advantages.