CH Robinson Uses AI to Transform Supply Chain Logistics

C.H. Robinson leverages AI-powered logistics solutions to optimize supply chains, reduce costs, and improve efficiency. The company uses AI to help clients navigate complex challenges such as tariffs and disruptions. By applying artificial intelligence, C.H. Robinson provides enhanced visibility, predictive analytics, and automation across the entire supply chain, enabling businesses to make data-driven decisions and achieve significant improvements in their logistics operations. This AI-driven approach helps companies to be more agile and resilient in a rapidly changing global market.
CH Robinson Uses AI to Transform Supply Chain Logistics

Imagine your supply chain as a finely tuned machine, where every component must function flawlessly to ensure seamless product delivery. Yet real-world challenges—tariff fluctuations, inventory management hurdles, and transportation inefficiencies—consume time, resources, and profits. What if a powerful tool could provide real-time visibility, predict risks, and autonomously optimize operations?

C.H. Robinson, a global leader in third-party logistics (3PL) with 120 years of industry expertise, is answering this demand through cutting-edge technology and data-driven innovation.

1. The 2025 NextGen Supply Chain Conference: A Glimpse into the Future

At the upcoming 2025 NextGen Supply Chain Conference, C.H. Robinson will join logistics giants like Kenco, GEODIS, Sysco, and Maersk to showcase transformative strategies in AI, automation, and global supply chain restructuring. Key takeaways for attendees include:

  • Emerging trends: How AI and automation are redefining logistics.
  • Best practices: Case studies from industry leaders on efficiency gains and cost reduction.
  • Partnership opportunities: Networking with potential collaborators.

2. Always-on Logistics Planner: AI-Powered Execution

C.H. Robinson’s Always-on Logistics Planner leverages AI agents to monitor shipments 24/7, proactively address disruptions, and optimize routes. Benefits include:

  • Real-time tracking and intervention.
  • Dynamic adjustments to minimize delays and costs.

3. Item-Level Solutions: Granular Visibility

This suite of tools provides SKU-level tracking and analytics, enabling:

  • Precision inventory management.
  • Reduced operational blind spots.

4. AI-Driven LTL Freight Optimization

As North America’s largest LTL 3PL, C.H. Robinson uses AI to navigate the new NMFC classification system, ensuring accurate freight categorization and minimizing errors.

5. U.S. Tariff Impact Analysis Tool

A new solution offering SKU-level tariff cost analysis to refine procurement and pricing strategies amid trade policy shifts.

6. Leadership Insights: CEO Dave Bozeman’s Vision

In an interview with LM Group News , Bozeman discussed C.H. Robinson’s AI adoption, tariff mitigation, and long-term strategy to lead the evolving logistics landscape.

7. Unified Platform: 3PL, 4PL, and TMS Integration

A seamless platform consolidating 3PL, 4PL, and TMS functionalities to streamline operations and reduce costs.

8. AI Automation: Transforming Freight Lifecycles

Proprietary generative AI automates tasks like email processing, quote generation, and shipment scheduling, enhancing accuracy and productivity.

9. Global Freight: Technology as a Differentiator

C.H. Robinson continues to pioneer tech-driven solutions to navigate economic volatility and prepare for future growth.

10. Breaking Automation Barriers in Shipping

AI now automates email-based shipping transactions, eliminating longstanding inefficiencies.

11. Nearshoring: Mexico’s Opportunities

Mike Burkhart, C.H. Robinson’s Mexico VP, highlighted trends and challenges in cross-border supply chain expansion.

12. Contactless Scheduling

A new technology product designed to boost freight efficiency through automated appointments.

13. CEO Transition: From Amazon to C.H. Robinson

Bozeman reflected on his transition and the growing role of supply chains in global commerce.

14. The Rise of eBOLs

Over 17,240 clients adopted electronic bills of lading (eBOL) in 2023, with adoption projected to rise in 2024.