
Imagine showcasing your products to millions of potential customers across Southeast Asia with just a few clicks. Shopee, the region's leading e-commerce platform, offers sellers precisely this opportunity. This step-by-step guide will walk you through the entire seller onboarding process.
I. Primary Account Privileges and Management
The primary account on Shopee holds supreme administrative authority, enabling centralized management of all company stores. Account holders can create and configure sub-accounts with customized permissions to facilitate team collaboration and operational precision.
II. Detailed Onboarding Procedure
- Primary Account Registration: Begin by creating your main account online. You'll need to provide a valid phone number and email address for verification and platform notifications.
- Store Activation and Product Listing: After successful registration, proceed to open your store. Uploading products immediately is recommended to initiate preliminary platform review, thereby accelerating the approval timeline.
- Verification Process: Shopee conducts a two-stage review of seller documentation: initial screening (approximately 5 business days) followed by secondary evaluation (about 7 business days). Applicants can monitor their application status through official channels.
- Sales Authorization: Upon approval, sellers must link a valid payment account and deposit the required security bond to activate selling privileges and commence operations.
III. Documentation Submission and Identity Verification
During the application process, mandatory legal representative authentication ensures information validity. After registering your first store, you gain continuous access to track application progress and store status updates.
IV. Platform Availability
This onboarding framework applies uniformly across all Shopee regional marketplaces. Regardless of your chosen operational location, these standardized procedures remain applicable.
By following these structured steps, prospective sellers can efficiently establish their presence on Shopee's digital marketplace and begin their e-commerce journey.

