Amazon Sellers Urged to Optimize Ad Spending

Amazon Sellers Urged to Optimize Ad Spending

This article delves into the crucial aspects of Amazon advertising optimization, emphasizing the importance of avoiding blind daily adjustments. It analyzes optimization strategies for various keyword scenarios and provides insights into optimizing both automatic and manual campaigns. Furthermore, it offers recommendations on optimization frequency, helping sellers avoid the negative impact of frequent adjustments on ad relevance and performance. The goal is to improve overall advertising effectiveness by understanding the nuances of keyword management and strategic optimization timing.

02/04/2026 Logistics Encyclopedia
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Amazon Sellers Gain Sales Using Free Traffic Tool

Amazon Sellers Gain Sales Using Free Traffic Tool

This article introduces the definition, advantages, display locations, application requirements, and application steps of Amazon's free traffic generation tool, Newer Model (new version association). By associating older products with new products, sellers can effectively increase new product exposure, reduce advertising costs, and improve sales. The article details how to apply for Newer Model and provides application notes to help sellers fully utilize this free traffic generation tool. It emphasizes the benefits of cross-selling and upselling using this feature on Amazon product detail pages to drive organic traffic and conversions for newly launched items.

02/04/2026 Logistics Encyclopedia
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Guide to International Air Freight Fees and Customs Costs

Guide to International Air Freight Fees and Customs Costs

This article provides an in-depth analysis of payment rules for pick-up and customs clearance fees in international air freight. By examining different quotation models, fee attributes, and Incoterms, it helps readers understand the cost structure. Practical suggestions are offered to assist businesses in making informed decisions, effectively reducing costs, and avoiding unnecessary additional expenses in international air freight. The analysis aims to empower companies to optimize their spending and navigate the complexities of international air cargo pricing.

02/04/2026 Logistics Encyclopedia
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Guide to Costeffective International Sea Freight Solutions

Guide to Costeffective International Sea Freight Solutions

From a data analyst's perspective, this paper delves into the suitable cargo types and scenarios for international shipping. It focuses on oversized and heavy goods, low-urgency general cargo, bulk cargo, special cargo, and cross-border e-commerce large-scale inventory preparation. The paper also provides strategies for optimizing logistics costs, helping businesses reduce costs and increase efficiency in cross-border trade. It offers insights into selecting the right shipping methods based on cargo characteristics and business needs, ultimately aiming to improve supply chain management and profitability.

02/04/2026 Logistics Encyclopedia
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LCL Shipping Who Bears Devanning and Distribution Costs

LCL Shipping Who Bears Devanning and Distribution Costs

This article provides an in-depth analysis of devanning and distribution charges commonly encountered in LCL (Less than Container Load) shipping. It clarifies the services included, calculation methods, and the parties responsible for these charges. By interpreting trade terms such as FOB, CIF/CFR, the article helps readers understand how to define cost responsibilities based on contractual agreements. This knowledge assists in avoiding unnecessary logistics costs and trade disputes, ensuring a smoother and more cost-effective LCL shipping experience. Understanding these charges is crucial for accurate budgeting and risk management in international trade.

02/04/2026 Logistics Encyclopedia
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Guide to Avoiding Excess Shipping Surcharges Internationally

Guide to Avoiding Excess Shipping Surcharges Internationally

This article delves into the causes, calculation methods, and avoidance strategies for demurrage and detention fees in international shipping. By understanding the starting standards and charging methods, and by taking measures such as reasonable allocation and selecting appropriate container types, companies can effectively reduce sea freight costs and increase profit margins. The analysis provides practical insights for businesses aiming to optimize their international shipping logistics and minimize unexpected expenses related to exceeding weight or size limits.

02/04/2026 Logistics Encyclopedia
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Guide to Fixing Address Errors in International Shipping

Guide to Fixing Address Errors in International Shipping

This article delves into the issue of address modification after an error in international express delivery. It provides a detailed explanation of the address modification policies, procedures, and fees of major express companies such as SF International, FedEx, UPS, and EMS. The article emphasizes the importance of carefully verifying address information before shipment to avoid unnecessary losses and complications. It serves as a practical guide for navigating address changes in international shipping and understanding the associated costs and processes.

02/04/2026 Logistics Encyclopedia
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Guide to Selecting 20ft 40ft and High Cube Shipping Containers

Guide to Selecting 20ft 40ft and High Cube Shipping Containers

This article provides an in-depth analysis of common shipping container specifications, focusing on 20-foot, 40-foot, and 40-foot high cube containers, their uses, and selection strategies. By comparing their volume, load capacity, cost-effectiveness, and suitable cargo types, it offers a clear selection guide for readers. The aim is to assist foreign trade companies and cross-border e-commerce sellers in making more informed decisions during maritime transport, reducing transportation costs, and improving efficiency. It helps understand which container best suits their specific needs.

02/04/2026 Logistics Encyclopedia
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Air Freight Challenges for Electronics Shipping Grow

Air Freight Challenges for Electronics Shipping Grow

International air freight of dangerous goods requires careful attention to documentation and packaging. Essential documents include MSDS/TDS reports, UN38.3 test reports, and air transport certification to ensure cargo safety and compliance. Packaging must be sturdy and impact-resistant, with batteries individually insulated and clearly labeled. Products with built-in batteries must be powered off. External/pure batteries require packaging according to dangerous goods standards. Special circumstances may require additional reinforcement and separate compartment loading to ensure safe and efficient delivery.

02/04/2026 Logistics Encyclopedia
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Global Air Cargo Loss Claims Compensation and Prevention Guide

Global Air Cargo Loss Claims Compensation and Prevention Guide

This article details the process for handling international air freight loss, including key steps such as promptly notifying the carrier, preparing claim documents, submitting the claim application, and tracking its progress. It also deeply analyzes the compensation policies for lost international air freight, covering compensation based on declared value and liability limits stipulated by conventions. Furthermore, it provides suggestions for preventing cargo loss, aiming to assist shippers in better addressing such issues. The goal is to provide a comprehensive guide to navigate the complexities of air freight loss claims.

02/04/2026 Logistics Encyclopedia
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